Our brands

HBC federates a portfolio of strong, iconic brands recognized for their expertise, market impact, and longevity. While each brand maintains a distinct identity, history, and positioning, they all share a commitment to excellence, quality, and sustainable performance, driven by a unified vision.

HBC firmly believes that a group’s strength lies in the uniqueness of its brands. The group supports each brand while respecting its DNA, heritage, and culture, and provides a structured framework, high standards, and a long-term strategic vision.

HBC's brands operate primarily in the agri-food and beverage sectors, playing a key role in consumers’ daily lives. They are driven by industrial expertise, continuous innovation, and long-standing relationships built on trust.

Today, HBC relies on iconic and historic brands such as Rouiba, Hamoud Boualem, and Nactarome, which form the pillars of its portfolio, while continuing to support their development with a forward-looking vision.